mangement 6

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? 1 .the case suggests that some of the families’ heartache could have been avoided if “well-intentioned” people had followed the company’s crisis communications plan. where, specifically, did they fail to follow the plan?
? 2. how should icg have improved its communications with families?
? 3. should icg seek to share the blame with the news media for spreading the false rumor?
? 4. knowing what you now know about the events at the sago mine, what would you have done differently had you been in charge of crisis communications?
texts book chapter 12 " public relations" a values driven approach fifth edition by david w guth charles marsh
case study 12.1

thumbs down – false hope
this is tragic example of how the failure to follow crises communications plans can have tragic results. the owners of the sago mine tried to do everything right. however, when people failed to follow carefully devised procedures, a horrible situation was made even crueler.
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