market segment essay

Project Description:

task market segment essay

due date: apr 06, 2014 23:59:59 max points: 150

choose a "market segment" that interests you and particular product or service you believe would be attractive to this market segment. an example would be "consumers who purchase automobile insurance." research demographic and psychographic information about your selected segment.
in a 750-1000-word essay, describe the segment and what essential features you would target to market your selected product. identify the most important values, beliefs, or motivations you would need to target in an advertising strategy designed for this particular segment. discuss the unique angle you might take to motivate or interest the selected market segment in your product or service.
a minimum of 3 references are required.
prepare this task according to the apa guidelines found in the apa style guide, located in the student success center. an abstract is not required.
you are required to submit this task to turnitin. refer to the directions in the student success center. only word documents can be submitted to turnitin.
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