marketing april 2012

Project Description:

plaese use the book of keller and kotler book 14e

1-two complementary approaches to measuring marketing
productivity are: marketing metrics and marketing-mix modeling.
briefly define them and elaborate on at least 4 of the markeng
metrics with appropriate example for each.

2. referring to your organization. how different people participate in
the buying center. my org is sabic
3. during the purchasing decision, evaluation stage, the consumer
forms preferences among the brands in the choice set. there are
two models that help the consumer to reach to the right decision
compensatory and non-compensatory. define them and show
how does the later help the consumer in recommending a car
among three brands. assume that the total features that are
steering the consumer's selection are: the number of seats, the
availability of spare parts, the engine performance, and the
preferences of people toward the car
Skills Required:
Project Stats:

Price Type: Negotiable

Total Proposals: 1
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