marketing april 2012

Project Description:

plaese use the book of keller and kotler book 14e 1-two complementary approaches to measuring marketing productivity are: marketing metrics and marketing-mix modeling. briefly define them and elaborate on at least 4 of the markeng metrics with appropriate example for each. 2. referring to your organization. how different people participate in the buying center. my org is sabic 3. during the purchasing decision, evaluation stage, the consumer forms preferences among the brands in the choice set. there are two models that help the consumer to reach to the right decision compensatory and non-compensatory. define them and show how does the later help the consumer in recommending a car among three brands. assume that the total features that are steering the consumer's selection are: the number of seats, the availability of spare parts, the engine performance, and the preferences of people toward the car
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Price Type: Negotiable

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