marketing channel and supply chain

Project Description:

marketing channels as a competitive advantage

in recent years, marketing channels have been getting more attention in marketing as an opportunity for a company to gain a strategic advantage over the competition. why is this so? in other words, how does the company gain that competitive advantage?

apple’s supply chain secret (see article attached)

discuss how apple’s supply chain strategy fits into their overall strategy.

costco mini case (see article attached)

what is unique about costco’s channel management process? what components can other retailers borrow or implement?

as always, when posting your answer, remember to first copy/paste the question in bold.
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Project Stats:

Price Type: Fixed

Project Budget: $10 to $20
Completed
Total Proposals: 6
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