marketing class questions

Project Description:

this job for marketing class,


please answer the following questions :

1- global strategies based on effective segmentation is a possibility. what are the three global segments identified in our textbook as those segments that span markets without political boundaries? name the three and discuss why they are the global segments ready for a panregional approach.



2- what is glocalization? define and discuss its importance?


3-what is a proxy variable? why would you have to consider proxy variables in global marketing research?


4- what are the credible sources of secondary data a firm can employ, when any of the three needs of global marketing research (when it is preparing to export to a different market/country (foreign market opportunity analysis), import from a different market/country, or consider market expansion)?
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