marketing myopia article

Project Description:

for this task, read the marketing myopia article (attached) and write a 4 page review.

1. what is meant by marketing myopia.

2. give an example of marketing myopia using a company you perceive to be suffering from this. identify and explain the specific marketing myopia problem in this company, as defined by the levitt article.

3. analyze and explain why it occurred at this particular company, and why it occurs in companies in general.

4. what are the implications for this (or any) organization who has marketing myopia?

5. how can the company overcome it? what are your strategy recommendations?
Skills Required:
Project Stats:

Price Type: Fixed

Project Budget: $10 to $20
Completed
Total Proposals: 13
1 Current viewersl
265 Total views
Project posted by:

Proposals

Proposals Reputation Price offered
  • 4.9
    1992 Jobs 1016 Reviews
    $25 in 1 Day
  • 4.5
    38 Jobs 27 Reviews
    $30 in 1 Day
  • 4.9
    25 Jobs 10 Reviews
    $35 in 1 Day
  • 4.9
    314 Jobs 184 Reviews
    $40 in 1 Day
  • 4.5
    94 Jobs 58 Reviews
    $30 in 1 Day
  • 4.8
    234 Jobs 143 Reviews
    $20 in 1 Day
  • 4.6
    103 Jobs 52 Reviews
    $50 in 24 Hours
  • 4.0
    72 Jobs 31 Reviews
    $35 in 1 Day
  • 4.8
    41 Jobs 16 Reviews
    $30 in 1 Day
  • 4.3
    309 Jobs 189 Reviews
    $25 in 1 Day