marketing plan - (6)

Project Description:

marketing plan - week 6
this week you will continue your comprehensive marketing plan researching the pepsi company that you researched in previous units. in unit vi you will provide a comprehensive discussion of the promotion strategies of your company.

promotion

this section will provide a comprehensive look at the promotional strategies of your organization. begin with a look at the promotional objectives or themes used by your company. from there, review the promotional mix, this should include a preliminary discussion of the importance of imc to your company. promotion methods such as personal selling mass selling (advertising and publicity) and sales promotion should all be addressed in detail.

competitive advantage

competitive advantage is an important goal of every company, so address whether your company has a competitive advantage with respect to promotion. the idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). once you have stated your position, remember to include your rationale


your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. references should include at least one additional, credible reference beyond the textbook. all sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per apa
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