master project project scenario

Project Description:

master project project scenario

you are working for ibg, inc., a toothbrush-manufacturing company. the research and development department of an affiliate company has discovered that chemical x has significant whitening properties.

ibg, inc., sensing an opportunity, is considering purchasing the patent to be able to manufacture and market toothpaste that contains chemical x. as manufacturing toothpaste is not the main area of business for ibg, inc., the company is considering starting a partner company that will be engaged in the business of manufacturing and marketing toothpaste.

before presenting the proposal in the next investor meeting, ibg, inc. wants to conduct a thorough study of the feasibility of the project. the board has asked you to submit a business plan that outlines a study of the market, industry environment, competition, and finance required to start the venture.

project tasks
your task is divided into three phases:
phase i
prepare a report analyzing and evaluating the business environment and the industry. the report should also contain your strategy for entering the market.

phase ii
estimate the financial requirements of the project and devise the financial strategies for raising the finance. support your strategies with facts and logic. you also need to outline the organizational structure and prepare the production and operation plans.

phase iii
create a business plan (not more than 50 pages) and an executive summary (not more than 10 pages) for the project. you will also create a short microsoft powerpoint presentation to be used in a formal presentation of the business plan.

project phase i: environment and industry analysis

in this week, you will prepare a report analyzing and evaluating the business environment and the industry. the report should also contain your strategy for entering the market.

include the following information in your report:

environment analysis

macroeconomic factors
identify and analyze macroeconomic factors that can influence the business, including economic indicators such as:
• interest rate
• inflation
• unemployment/job-creation rate
• exchange rate
• growth of the gross domestic product (gdp)

technological factors
identify and analyze the technological factors that can impact the business, such as:
• changes in technology
• innovations in business processes
• new inventions or discoveries
• new applications of existing technology
• availability of substitute products

government policy and political factors
identify and analyze the government policies and political factors or events that can influence the business, such as:
• laws and policies
• government incentives
• government tax benefits, grants, and assistance
• duties and levies
• free-trade agreements
• educational opportunities
• stage in the electoral cycle

global factors
identify and analyze the global factors that can impact the business, such as:
• free-trade agreements
• alliances
• exchange-rate fluctuation
• stability of the government and the governments of likely trading partners (if applicable)

ecological factors
identify and analyze the ecological factors that can affect the business, such as:
• availability of natural resources
• protection of the ecological environment

socio-demographic factors
identify and analyze the socio-demographic factors that can influence the business, such as:
• social factors
• attitudes
• lifestyle
• preferences
• values
• culture
• demographic factors
• population growth
• age
• ethnic mix
• type of household
• education
• per-capita wealth

industry analysis
perform the industry analysis based on porter’s model of five factors:
• bargaining power of suppliers
• bargaining power of customers
• threat of substitutes
• level of competition
• threat of entry barriers

entry strategy (based on the environment and industry analysis)
• overview of the business environment and the industry analysis
• recommended entry strategy (hint: select from cost leadership, niche, or differentiation when providing the reasons and assumptions.)

note:
1. clearly state all assumptions made in the process.
2. submit your report to the instructor for assessment at the end of week 6. ensure that you keep a copy of your work.
Skills Required:
Project Stats:

Price Type: Negotiable

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