multinational marketing

Project Description:

* answer question 1 and choose any three questions from the list :



1. why do firms enter the global market? discuss both proactive and reactive stimuli.

2. in choosing which international markets to enter, why is considering psychological distance important?

3. select one method of entering new (international) markets (export, licensing and franchising, or foreign direct investment). look up one multinational corporation that uses that method, and one or more of the countries the company uses that method of entry. why was that method chosen to enter that particular market?

4. how does our book define "e-commerce"? why is it important?

5. define licensing and list examples of companies that utilize licensing as a method of international entry.

6. define franchising and list examples of companies that utilize franchising as a method of international entry.

7. define foreign direct investment. what are the four categories of firms seeking fdi?

8. explain joint venture and strategic alliance. what are their definitions? how are they similar/different?
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