perceptual map presentation instructions

Project Description:

mkt/421 due july 31, 2015

review "perceptual mapping" located on the week 2 err page.

review the example perceptual map in exhibit 4-14 in ch. 4 of basic marketing.

select an industry with many competitors.

select two key variables that segment the competition.

complete a perceptual map that includes a minimum of 10 competitors from that same industry. explain why you placed each competitor on its particular spot on the map.

create a 10- to 15-slide microsoft® powerpoint® presentation with your map and competitor explanations. include a summary slide at the beginning of your presentation. with notes
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