pricing decisions, target costing & transfer pricing

Project Description:

dq 1:
why is setting an appropriate price one of the most difficult decisions a manager makes?

dq 2:
how does a pricing policy help companies differentiate their brands from their competitors?

dq 3:
jay johnson is planning to open a pizza restaurant next month in flora, alabama. he plans to sell his large pizzas for a base price of $18 plus $2 for each topping selected. when asked how he arrived at the base price, he said that his cousin developed that price for his pizza restaurant in new york city. what pricing rules has johnson not followed?

two paragraps are sufficient for each question. please use a different answer than what it posted on the solution inn website. i will attach the chapter from the textbook for reference. please do not plaigerize.
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Price Type: Fixed

Project Budget: $0 to $10
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