principle of marketing

Project Description:

write a swot analysis referring to murray state university!

2 pages double spaced in word (not pdf); arial or times new roman; use headlines "strengths", "weaknesses", "opportunities", "threats"

you may work in teams of max 2 students. do not forget to provide your name(s) on the doc. at the top of the 1st page!

bullet points are ok - but please provide full sentences; to say under "strengths" just one word like "sports" is not enough.

submit your word doc via canvas

if you do not know what a swot analysis is, please have a look at this (easy to read; might be used for exam 1!

=_ http://www.netmba.com/strategy/swot/

=_ http://www.dummies.com/how-to/content/how-to-conduct-a-swot-analysis-for-your-business-p.html

=_ http://som.csudh.edu/depts/cis/meyadat/classespage/cis502/casestudies/swot%20analysis%20example.htm
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