project management

Project Description:

marketing plan for the universal music group
this week you will continue your comprehensive marketing plan researching the same company that you researched in previous units. in unit vii you will provide a comprehensive discussion of the pricing strategies of your company.
pricing
this section will provide a comprehensive look at the pricing strategies of your organization. begin with a look at the overall pricing objectives used by your company. this might include profit orientation, sales orientation, or status quo orientation. from there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances. review chapter 16 in the textbook for a complete understanding of how companies utilize pricing strategies.
competitive advantage
does your company has a competitive advantage with respect to pricing? the idea is to discuss whether your company has a competitive advantage with respect to how they price their products? again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). once you have stated your position, remember to include your rationale.
your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. references should include at least one additional, credible reference beyond the textbook. all sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per apa guidelines. include the use of subheadings (this week consider pricing and competitive advantage in pricing).
references:
cohen, jonathan. "jimmy iovine: the interscope founder on axl, eminem and the state of the
music industry." billboard 6 dec. 2008: 16. general onefile. web. 12 may 2015.
http://go.galegroup.com/ps/i.do?id=gale%7ca190285234&v=
2.1&u=oran95108&it=r&p=itof&sw=w&asid=3dc7c32c38d886d75437fabc82bde32b
fordham competition law institute, in hawk, b. e., & fordham university. (2014). annual
proceedings of the fordham competition law institute: international antitrust law & policy.
"research and markets adds report: universal music group - swot analysis." entertainment
close-up 9 feb. 2012. general onefile. web. 10 may 2015. retrieved from:
http://www.researchandmarkets.com/research/5bef9c/universal_music_gr
http://go.galegroup.com/ps/i.do?id=gale%7ca279411901&v=
2.1&u=oran95108&it=r&p=itof&sw=w&asid=d48b4560a6672da05521889ff752d66b
universal music group: media - company profile & swot report. (2014). (). london:
progressive digital media. retrieved from:
http://search.proquest.com/docview/1553116219?accountid=33337
abi/inform complete 2014-08-16
(research and markets adds report, 2015; universal music group, 2015).
research project viii
powerpoint: marketing plan for the universal music group
for the final project, you will put together a powerpoint presentation that you could present to officers within the company. this presentation should summarize the marketing plan that you have compiled throughout this course. remember to include pertinent facts as well as a discussion of the competitive advantage within each of the four elements of the marketing mix (product, place, promotion, and price). additionally, include your recommendations for future development of their marketing strategies. elements to include:
 company overview,
 pest analysis,
 target market(s),
 swot analysis,
 industry & competitive analysis,
 product,
 place,
 promotion,
 price, and
 recommendations.
your powerpoint presentation length should be 10-12 slides in length, including a title slide and a reference slide. use of speaker notes is also required.

references:
cohen, jonathan. "jimmy iovine: the interscope founder on axl, eminem and the state of the
music industry." billboard 6 dec. 2008: 16. general onefile. web. 12 may 2015.
http://go.galegroup.com/ps/i.do?id=gale%7ca190285234&v=
2.1&u=oran95108&it=r&p=itof&sw=w&asid=3dc7c32c38d886d75437fabc82bde32b
fordham competition law institute, in hawk, b. e., & fordham university. (2014). annual
proceedings of the fordham competition law institute: international antitrust law & policy.
"research and markets adds report: universal music group - swot analysis." entertainment
close-up 9 feb. 2012. general onefile. web. 10 may 2015. retrieved from:
http://www.researchandmarkets.com/research/5bef9c/universal_music_gr
http://go.galegroup.com/ps/i.do?id=gale%7ca279411901&v=
2.1&u=oran95108&it=r&p=itof&sw=w&asid=d48b4560a6672da05521889ff752d66b
universal music group: media - company profile & swot report. (2014). (). london:
progressive digital media. retrieved from:
http://search.proquest.com/docview/1553116219?accountid=33337
abi/inform complete 2014-08-16
(research and markets adds report, 2015; universal music group, 2015).
Skills Required:
Project Stats:

Price Type: Fixed

Project Budget: $20 to $50
Completed
Total Proposals: 9
1 Current viewersl
123 Total views
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