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Project Description:

1. in a transnational strategy firms must take advantage of their domestic experience, and economies of scale, and transfers these competencies within the firm. to perform this transfer, there must be a flow of information knowledge from the domestic to the subsidiary, and from the subsidiary to the domestic. what is the name of this important process?

2. if a firm can structure a licensing arrangement in such a way being expropriated by licensees, then licensing may be appropriate. in any case there are always going to be some risks by rapid imitation from competitors. would you agree or not that in some cases would be appropriate to license its technology as rapidly as possible?
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