rohm and haas case

Project Description:

i have this case. first, i need you to read the case and than answer the questions with a very quality and more explanation with tables, figures or exhibits. using apa style and the case should not exceed 7 pages figures or exhibits which may be placed in an appendix. i’ve attached the case to read it in order to do this task.
rohm and haas case

1. what should joan macey do?
a. specifically with respect to pricing?
b. specifically with respect to distribution?

2. what is the appropriate strategy for marketing a kathon mwx type of product?

3. what role do formulators play in taking this product to customers? mill supply warehouses?

4. what role can the supplier play in developing this market?

5. what factors have led to the failure of kathon mwx

6. why is kathon 886 mw so successful?

7. how should joan macey implement her plan of action?

8. should joan macy be handling this product at all? if not, how can a company realistically introduce new products without compounding organizational problems?

* note: the "a" case will provide rationale for pricing strategy with analysis of costs / savings from customer perspective and influence rationale for new channel design.

thank you in advance
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