short paper: determining audience needs

Project Description:

as the new technical communications manager for international gadgets (ig), you have developed a good idea of the various internal and external audiences for communications across the enterprise.

you have learned that ig is organized into five main areas consisting of research & development (r&d), manufacturing, sales & marketing, technical support, and finance/accounting. each area has its own structure:
r&d – new product development and product enhancement teams
manufacturing – detroit, shanghai, and purchasing teams
sales & marketing – u.s. sales, u.s. marketing, european sales, european marketing, partner management, and online sales teams
technical support – the exception, as there is only a single team handling this function
finance/accounting – corporate finance and corporate accounting teams
human resources – corporate hr team with ties to hr representatives at each work site

in addition to the internal departments, ig staff interface with a wide range of external entities and individuals including customers (large accounts, individuals via web sales), distribution partners, component suppliers, subcontractors (design and occasional manufacturing). ig also contracts with amazon to handle all its product logistics—warehousing, packaging and shipping, and returns.

however, you have noticed that different audiences do not always have the same needs from similar announcements. for example, a communication announcing the launching of a new product means different things to different departments.

in a memo to your communications team, instruct them on ways to discover the needs of the stakeholders in different areas of the company so that a new product announcement will be relevant to them.

please remember to refer to the module one short paper rubric document for company background.

for additional details, please refer to the module five short paper rubric document in the task guidelines and rubrics section of the course.
Skills Required:
Project Stats:

Price Type: Fixed

Project Budget: $10 to $20
Total Proposals: 11
1 Current viewersl
137 Total views
Project posted by:


Proposals Reputation Price offered
  • 4.5
    98 Jobs 44 Reviews
    $50 in 1 Day
  • 4.8
    405 Jobs 248 Reviews
    $60 in 2 Days
  • 4.1
    138 Jobs 51 Reviews
    $35 in 2 Days
  • 4.6
    144 Jobs 76 Reviews
    $30 in 2 Days
  • 4.6
    33 Jobs 26 Reviews
    $120 in 1 Day
  • 0.0
    1 Jobs 0 Reviews
    $40 in 2 Days
  • 4.8
    60 Jobs 32 Reviews
    $45 in 1 Day
  • 4.9
    2431 Jobs 1208 Reviews
    $50 in 1 Day
  • 4.9
    2290 Jobs 1123 Reviews
    $45 in 2 Days
  • 0.0
    4 Jobs 0 Reviews
    $25 in 1 Day