sports communication

Project Description:

hello there! i know it's been a long time, but i have an task if you're interested. below is the info:

rozelle and arledge changed the game in sport media. their visions led to the growth of sport communication, marketing and broadcasting. in a one-page paper single space, discuss all the current media rights deals of the major leagues. why are these so important to major corporations? consider consolidation, vertical integration, horizontal integration, and how corporations use sport to promote other holdings.

here is the book. chapter 3
http://books.google.com/books?id=djom9pvzaqac&printsec=frontcover&source=gbs_ge_summary_r&cad=0#v=onepage&q=media%20rights&f=false


let me know if you have any questions or can or can’t do?
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Price Type: Negotiable

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