strategic management discussion questions

Project Description:

please watch the following video: http://www.cengage.com/management/book_content/9781111825874_hitt/videos/howard_schultz.html and respond to the questions.

1: evaluate the effectiveness of starbucks' current business strategy execution in terms of pricing, differentiation, and market demand. next, suggest one (1) modification to the strategy that could help the company to implement new distinctive competencies. provide a rationale to support your response.
2: evaluate the competitiveness of starbucks' positioning in its industry utilizing the value creation frontier model. next, analyze the strengths and weaknesses of starbucks' differentiation strategy, and determine the main possible implications inherent in the application of the strategy.

**answers should be at least 3 paragraphs written in proper english with proper grammar so i can understand. also, if you cite, please make note of where you are citing from so i can refer back to it. due thursday 01/29/2015 @ 10 am est. i can pay $15.**
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