strategic marketing

Project Description:

case memo
i need to do a case memo analysis should be in this paper
1. problem statement 2 sentences.
2. swot analysis:
strength, weakness } identify 4-5 each
opportunities and threats } identify 4-5 each

3. identify alternative} pros and cos
a. do nothing
b. decrease the price 20%
c. special compaign 300,000 increase image
d . add sales person
4. recommendation
5. critical issues} 3-4 things
6. need to increase market share
7. need to maintain brand image
8. need to maintain their margin
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