tarket marketing

Project Description:

due in week 9:
can you do this one? i picked coca cola
write a three to five page paper in apa format, double spaced, in 12 point font and with a 1” margin. please make sure to properly cite all sources. include the following:
•introduction that discusses how knowledge of consumer behavior is used to influence marketing, advertising, promotion, and direct sales strategies.
•detailed description of the brand identity and personality as well as the primary features and benefits.
•analysis of the primary strengths, weaknesses, opportunities, and threats to the brand.
•target markets. include demographic and psychographic profiles for each along with insights into what they value and what motivates them.
•analysis of the marketing message. if there is an “umbrella” message, state it. discuss the strategy behind it and any subordinate messages that differ depending on the market they target.
•marketing mix and how it helps get the primary messages to the target markets.
•conclusion that assesses the effectiveness of the strategy and supports the need for consumer research in the creation of effective marketing strategies.
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Project Stats:

Price Type: Fixed

Project Budget: $20 to $50
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