tommy hilfiger in saudi arabia and canda

Project Description:

- this job for marketing class, please follow the description carefully.

1- the brand is ( tommy hilfiger ).
2- research basic background information such as company size (revenue figures and number of employees) and resources, competitive advantages, and positioning.
3- for each country, you will collect two types of data; general country indicators, relating to the general business environment and indicators to assess product market favorability.

4- you will need to be selective in your choice of indicators (approximately 18-22 indicators should be adequate).

5- [review the structure of a country commercial guide (found in our textbook pgs. 276-278). these are great lists for conducting your group report – use as “indicators” - and most of the countries you will be able to find on us chamber of commerce website]

6- include preliminary indicators: for example, climate, if selling fur coats, or minimum population size, average income, if selling mass market items.

7- include indicators to evaluate the business climate of a country, i.e. gnp growth, inflation rate.

8- do not forget that these should include indicators relating to factors which constitute barriers to entry, e.g. tariffs, product regulation, exchange controls, as well as indicators of business potential, e.g. consumption expenditure.
collect data relating to infrastructure requirements, e.g. media, physical distribution, distribution channels, etc. which affect the feasibility and profitability of exploiting market potential as well as competition.

9- collect cultural characteristics that should be considered when conducting business in the certain country

10- collect as much data as possible relating to the specific product market, e.g. product usage and sales data, product sales of competing or substitute products.

11- in conducting the research for the above 1-4, note that there are several sources to investigate market characteristics (such as population, income, urbanization level, purchasing power parity, consumption patterns, infrastructure measures, physical quality of life index (pqli), internet usage, etc.)
Skills Required:
Project Stats:

Price Type: Fixed

Project Budget: $10 to $20
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