Promotional products, often referred to as advertising specialties, constitute a multi-billion dollar industry. Explain some of the various forms of promotional products, and how they might be used.
Answer to relevant QuestionsTraditional out-of-home advertising such as billboards, transit, etc. have recently experienced growth in years when other media forms have seen their business decline. Why is this so? Give examples as to when outdoor may be ...Direct marketing has been an effective tool for marketers for a long time. Provide some reasons why direct marketing ahs been so effective. Do you think this trend will continue?Explain why digital catalogs will not drive the traditional catalog into extinction. Cite some of the advantages of maintaining a traditional print catalog.There are indications that the popularity of blogs may have already reached the maturity stage. Take a position as to whether this is true or not, providing examples to support your opinionEvaluate the effectiveness of coupons as a sales promotion tool. How would you respond to critics who argue that they are inefficient since less than 2 percent of coupons are redeemed?
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