Provide examples of brands that in your opinion are positioned in such a way as to reflect the five personality dimensions: sincerity, excitement, competence, sophistication, and ruggedness.
Answer to relevant QuestionsProvide several examples of co-branding or ingredient branding other than those presented in the chapter. Identify several brand logos other than those illustrated in this chapter and indicate why, in your view, these are effective logos. A Boston diamond wholesaler developed a special way for cutting diamonds that gives diamonds perfect symmetry and extra sparkle. The wholesaler developed a viewing device (called the proportion scope) that allows consumers ...In the late 1990s, the Distilled Spirits Council of the United States voted to lift its voluntary ban on advertising “hard” liquor on television and radio, a self-imposed ban that had been in effect for nearly a half ...What are your views on the targeting of products to kids (i.e., children between the ages of 4 and 12)? Aside from your personal views, discuss the issue of targeting to children from two additional perspectives: first, that ...
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