Provide three examples of unethical behavior that you have observed at the company you work for (or a company you have worked for in the past). What were the outcomes of this behavior?
Answer to relevant QuestionsPhilip Kotler argues that professional marketers “should have the same ambivalence as nuclear scientists who help build nuclear bombs.” Is that a valid argument? Why or why not?Critics argue that such campaigns “blur the lines between consumerism and con artistry.” Is that a fair assessment? Why or why not?An isolated incident?Divide into two groups, and prepare arguments for and against the following behavior: You are the regional production manager for a tire company that has invested many millions of dollars in a new ...How would you measure your carbon footprint?Divide into two groups and prepare arguments for and against the following behavior: You work in the marketing department of a large dairy products company. The company has launched a “revolutionary” yogurt product with ...
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