Public relations if now described as “relationship management.” How would you describe this concept to a friend? A newer concept is the idea that “dialogue” with individuals and various publics. Is this a worthy concept?
Answer to relevant QuestionsDescribe several recent trends in the public relations field that will shape the field in the next five yearsHow should companies respond to critical consumer reviews on sites such as YELP or Trip Advisor? What ethical rules apply to Internet public relations and participation in social networking sites?Identify at least five ways that research is used in public relations.What kinds of messages and communications channels would you use for a passive audience? For an active information-seeking audience?
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