Put yourself in the role of a marketing manager – from this perspective, do you agree with the concepts of societal marketing and sustainability? Why or why not? How does a focus on sustainability affect the marketing manager’s role and activities? Identify two organizations that you believe do a great job of paying attention to sustainability and present the evidence that leads you to this conclusion.
Answer to relevant QuestionsReview the section on change drivers and select any two within the set that you want to focus on. Pick an organization of your choice and answer the following questions: a. In what ways do each of the change drivers impact ...What is a value proposition? For each of these brands, articulate your perception of their key value proposition: How would your view of Internet advertising change if the statistics related to the number of people who “click through” an ad were not accurate? Aside from the downsides to using big data discussed in the case, what other possible issues exist for companies implementing market research/customer insight technology in this manner? As younger consumers in general ...What social and/or cultural factors played a role in this consumer purchasing the smartphone and data plan? Which ones do you think were most important and why?
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