PwC takes a closer look at what CEOs are looking for and are finding as new sources of value in their businesses and industries. The results of the 2014 Global CEO survey, summarized in the table below, classified CEOs by the main opportunity that they identified for business growth in their companies as well as their geographic region.

At the 0.05 level of significance, is there evidence of a significant relationship between the identified main opportunity and geographic

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GEOGRAPHIC REGION IDENTIFIED MAIN China & OPPORTUNITY US. Hong Kong Japan Germany Total Product or service 58 existing markets 60 23 16 45 31 12 31 21 innovation Increased share in 58 30 10 18 182 15 136 Mergers and acquisitions New geographic markets 67 New joint ventures and/or strategic alliances 18 134 34 468 Total 162 127 45