Quality attributes such as performance and aesthetics are important to customers. Performance refers to how consistently and
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1. Do you agree that aesthetics is an important quality dimension for services? Use dental services as the framework for providing your response.
2. For services, performance can be more carefully defined by expanding its definition to include responsiveness, assurance, and empathy. Describe what you think is meant by these three characteristics as applied to service quality.
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1 Dental services should immediately convey the importance of aesthetics ...View the full answer
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Related Book For 
Cornerstones of Cost Management
ISBN: 978-1285751788
3rd edition
Authors: Don R. Hansen, Maryanne M. Mowen
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