Radio news releases must be tightly written. What is the general guideline for the number of lines and words in a 30-second news release? What other guidelines should be kept in mind when writing a radio news release?
Answer to relevant QuestionsWhat is the advantage of a radio media tour (RMT) or satellite media tour (SMT) to the organization and journalists? Are the any disadvantages?What is a public service announcement (PSA)?Why is it important to consider security and liability issues for a promotional event?If an activist group has called for the boycott of a particular company’s products, would you be inclined to stop buying the company’s product? Why or why not? How would you respond to a boycott if you are doing public ...Give some reasons why the public is fascinated with the personal lives of celebrities or develops strong attachments to sports teams.
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