Read a recent news article from The Wall Street Journal or other key source that deals with

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Read a recent news article from The Wall Street Journal or other key source that deals with a new-product introduction. Would you think it would be better for that firm to do research in-house or to use an outside agency? Explain.
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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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