Read the entire article describing Unilever’s strategy. Then access information about Unilever’s recent financial performance (you can access annual reports online). How, in your opinion, does the recent financial performance relate to this strategy? What other factors may be impacting performance?
Answer to relevant QuestionsWhy does the contemporary view of procurement as a strategic activity differ from the more traditional view of "purchasing?" Explain how logistics performance is crucial to a JIT philosophy. Why would a company's costs of manufacturing and procurement tend to increase as the firm changes from a MTP to a MTO strategy? Why would inventory costs tend to decrease? Discuss how a minor change in demand at the retail level can significantly impact supply chain variation at distributors, manufacturers, and suppliers. What is the difference between the probability of a stock-out and the magnitude of a stock-out?
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