Read the RELATIONSHIP APPLICATION describing Nucor Steel. Do “happy employees” always mean “happy customers”? Identify and list situations where you do not believe this is true.
Answer to relevant QuestionsReview the McKinsey & Co. website. Are there indications that the consulting company is market-oriented? Discuss the role of market targeting and positioning in an organization’s marketing strategy. Examine the company examples in the METRICS APPLICATION concerning uses of marketing dashboards. What are the possible limitations to the dashboard concept? Discuss how management control differs for a strategic alliance compared to internal operations. Why would senior managers concerned with strategic marketing review marketing metrics concerned with internal processes?
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