Read the Starbucks' case study which uses Porter's Value Chain and Five Forces models and a SWOT analysis to develop strategic recommendations in order to address the following:
• Identify how IT could be used as part of the implementation of that recommendation
• Discusses how technology to make buying recommendations to customers.
• Discuss social networking technologies used by Starbucks.
• Discuss e-commerce and mobile technologies that enable companies like Starbucks to expand their reach in the marketplace.