Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments

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Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments in customers' lives. Explain how real-time marketing was used in the Ice Bucket Challenge. Why was this campaign successful?

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Principles of Marketing

ISBN: 978-0134492513

17th edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Apr 13, 2017 10:30 AM

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Real-time marketing is a shift for traditional marketers who can now digitally link brands to important moments

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Principles of Marketing

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