Recall that the cigarette industry requires that models in cigarette ads must appear to be at least 25 years old. Also recall that a sample of 50 people is randomly selected at a shopping mall. Each person in the sample is shown a “typical cigarette ad” and is asked to estimate the age of the model in the ad.
a. Let μ be the mean perceived age estimate for all viewers of the ad, and suppose we consider the industry requirement to be met if μ is at least 25. Set up the null and alternative hypotheses needed to attempt to show that the industry requirement is not being met.
b. Suppose that a random sample of 50 perceived age estimates gives a mean of 23.663 years and a standard deviation of 3.596 years. Use these sample data and critical values to test the hypotheses of part a at the .10, .05, .01, and .001 levels of significance.
c. How much evidence do we have that the industry requirement is not being met?
d. Do you think that this result has practical importance? Explain your opinion.

  • CreatedMay 28, 2015
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