Recall that the HyTex Company is a direct marketer of technical products and that the file Catalog

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Recall that the HyTex Company is a direct marketer of technical products and that the file Catalog Marketing.xlsx contains recent data on 1000 HyTex customers.
a. Identify all customers in the data set who are 55 years of age or younger, female, single, and who have had at least some dealings with HyTex before this year. Find the average number of catalogs sent to these customers and the average amount spent by these customers this year.
b. Do any of the customers who satisfy the conditions stated in part a have salaries that fall in the bottom 10% of all 1000 combined salaries in the data set? If so, how many?
c. Identify all customers in the sample who are more than 30 years of age or younger, male, homeowners, married, and who have had little if any dealings with HyTex before this year. Find the average combined household salary and the average amount spent by these customers this year.
d. Do any of the customers who satisfy the conditions stated in part c have salaries that fall in the top 10% of all 1000 combined salaries in the data set? If so, how many?

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Data Analysis and Decision Making

ISBN: 978-0538476126

4th edition

Authors: Christian Albright, Wayne Winston, Christopher Zappe

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