Question

Recall that the HyTex Company is a direct marketer of technical products and that the file Catalog Marketing.xlsx contains recent data on 1000 HyTex customers.
a. Identify all customers who are either (1) homeowners between the ages of 31 and 55 who live reasonably close to a shopping area that sells similar merchandise, and have a combined salary between $40,000 and $90,000 (inclusive) and a history of being a medium or high spender at HyTex; or (2) homeowners greater than the age of 55 who live reasonably close to a shopping area that sells similar merchandise and have a combined salary between $40,000 and $90,000 (inclusive) and a history of being a medium or high spender at HyTex.
b. Characterize the subset of customers who satisfy the conditions specified in part a. In particular, what proportion of these customers are women? What proportion of these customers are married? On average, how many children do these customers have? Finally, how many catalogs do these customers typically receive, and how much do they typically spend each year at HyTex?
c. In what ways are the customers who satisfy condition 1 in part a different from those who satisfy condition 2 in part a? Be specific.



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  • CreatedApril 01, 2015
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