Recall the last time you purchased a product or service from a small firm. Did they use any of the techniques or skills involved in personal selling? How did they close the sale with you?
Answer to relevant QuestionsHow have you seen the use of referrals and word of mouth advertising work to the benefit of a small business owner? Provide examples. How have these methods worked in reverse (to the disadvantage of the owner but possibly ...What other methods could Niewulis use to get this product to his customers? A success is more than having the right product/service. What other things did Kwok Foon Lai consider? What are some of the ways you could use secondary research to better understand the various segments of your market and to develop promotional materials? Assume your dry cleaning business is a service that you’ve found the average person will use once a month in your area. You also discovered that customers want to drive less than 3 miles for dry cleaning. Get a map of ...
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