Reece Jewelry has 45 stores in major malls around the country. The company is considering starting an

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Reece Jewelry has 45 stores in major malls around the country. The company is considering starting an online business, ReeceJewelry.com, which will require a substantial investment in technology.
Required
Identify a potential benefit of the online business that would be difficult to quantify in a net present value analysis?
Net Present Value
What is NPV? The net present value is an important tool for capital budgeting decision to assess that an investment in a project is worthwhile or not? The net present value of a project is calculated before taking up the investment decision at...
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