Question: Reel Time distributes DVDs to movie retailers including dot coms Reel

Reel Time distributes DVDs to movie retailers, including dot-coms. Reel Time’s top management meets monthly to evaluate the company’s performance. Controller Jairo Munoz prepared the following performance report for the meeting.
Munoz also revealed that the actual sales price of $20 per movie was equal to the budgeted sales price and that there were no changes in inventories for the month. Management is disappointed by the operating income results. CEO Philippe Gollin exclaims, “How can actual operating income be roughly 13% of the static budget amount when there are so many favourable variances?”
1. Prepare a more informative performance report. Be sure to include a flexible budget for the actual number of DVDs bought and sold.
2. As a member of Reel Time’s management team, which variances would you want investigated? Why?
3. Gollin believes that many consumers are postponing purchases of new movies until after the introduction of a new format for recordable DVD players. In light of this information, how would you rate the company’s performance?

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  • CreatedApril 30, 2015
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