Refer to Apple€™s financial statements in Appendix A to answer the following.
1. Identify the note that reports on Apple€™s business segments.
2. Describe the focus and activities of each of Apple€™s business segments.
3. Apple reports the following operating income and average segment assets (which exclude shared corporate assets) for its geographic segments. Compute Apple€™s return on assets for each of its geographic segments. Assess the relative performance and contribution of these segments.

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$ millions Americas Europe Greater China Japan Rest of Asia Pacific Retail Operating income Average assets.. . $22,817 $13,025 5,589 3,115 $8,541 2,132 $6,819 2,315 $3,753 918 $4,025 3,027