Refer to Exercise 13.203. The respondents were also asked whether they thought the ad would be effective
Question:
Refer to Exercise 13.203. The respondents were also asked whether they thought the ad would be effective in selling the product. The responses (1 = Yes, 2 = No) were recorded. Can we infer that Special K buyers are more likely to respond yes than non-buyers?
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Related Book For 
Statistics For Management And Economics Abbreviated
ISBN: 9781285869643
10th Edition
Authors: Gerald Keller
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