Question

Refer to Exercise. The women in the survey were also asked to define value by identifying what they considered to be the most important attribute of value. The responses are:
1. Price
2. Quality
3. Fashion
The responses and the classifications of segments (1 = Conservative, 2 = Traditional, 3 = Contemporary) were recorded. Do these data allow us to infer that there are differences in the definition of value between the three market segments?



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  • CreatedFebruary 03, 2015
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