Refer to Exercise. The women in the survey were also asked to define value by identifying what

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Refer to Exercise. The women in the survey were also asked to define value by identifying what they considered to be the most important attribute of value. The responses are:

1. Price

2. Quality

3. Fashion

The responses and the classifications of segments (1 = Conservative, 2 = Traditional, 3 = Contemporary) were recorded. Do these data allow us to infer that there are differences in the definition of value between the three market segments?


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