Refer to Figure 14.14 on page 611.
a. Predict the probability that a cardholder who charged $36,000 last year and does not have any additional credit cards for members of the household will purchase the premium card during the marketing campaign.
b. Compare the results in (a) with those for a person with additional credit cards.
c. Predict the probability that a cardholder who charged $18,000 and does not have any additional credit cards for members of the household will purchase the premium card during the marketing campaign.
d. Compare the results of (a) and (c) and indicate what implications these results might have for the strategy for the marketing campaign.