Refer to the information in Exercise. In Exercise HUDSON CO. Contribution Margin Income Statement For Year Ended

Question:

Refer to the information in Exercise.
In Exercise
HUDSON CO.
Income Statement
For Year Ended December 31, 2015
Sales (9,600 units at $225 each) . . . . . . . . . . . . . . . . $2,160,000
Variable costs (9,600 units at $180 each) . . . . . . . . . 1,728,000
. . . . . . . . . . . . . . . . . . . . . . . . . $ 432,000
Fixed costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 324,000
Pretax income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 108,000
The marketing manager believes that increasing advertising costs by $81,000 in 2016 will increase the company’s sales volume to 11,000 units. Prepare a forecasted income statement for 2016 assuming the company incurs the additional advertising costs.
Contribution Margin
Contribution margin is an important element of cost volume profit analysis that managers carry out to assess the maximum number of units that are required to be at the breakeven point. Contribution margin is the profit before fixed cost and taxes...