Refer to the Museum Management and Curatorship (June 2010) study of how museums evaluate their performance, Exercise 2.14 (p. 50). Recall that managers of 30 museums of contemporary art identified the performance measure used most often. A summary of the results is reproduced in the table. Consider the bar graph shown. Identify two ways in which the bar graph might mislead the viewer by overemphasizing the importance of one of the performance measures.

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Number of Museums Proportion of Museums Performance Measure Total visitors Paying visitors Big shows Funds raised Members .267 .167 .200 233 .133 4 30 27 24 21 18 15- 12 Members Paying visitors Big shows Funds raised Total visitors Performance Measure Percent