Refer to the Real Word Case on eCourier, Cablecom, and Bryan Cave in the chapter. Jay Bregman, CTO and cofounder of eCourier, notes that the company hopes their innovative use of technology will become a differentiator in their competitive market. More generally, to what extent do specific technologies help companies gain an edge over their competitors? How easy or difficult would it be to imitate such advantages?
Answer to relevant QuestionsWhy do big companies still fail in their use of information technology? What should they be doing differently?In what major ways have information systems in business changed during the last 40 years? What is one major change you think will happen in the next 10 years? Refer to Figure to help you answer. The Expanding Roles of IS in ...Go online and search for reports on the aftermath of these two incidents. What consequences, financial and otherwise, did the two organizations face? What changes, if any, were implemented as a result of these problems? ...How could a business use information technology to increase switching costs and lock in its customers and suppliers? Use business examples to support your answers.Do you agree with the approach and metrics used by Northwestern Mutual to value their IT investments?
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