Refer to the Real World Case on LinkedIn, Umbria, Mattel and Others in the chapter. What is your take on the debate as to whether these “influential” individuals do really have an effect on others, or they are representative of an underlying cultural trend? How would a company react based on their position on the issue?
Answer to relevant QuestionsConsider the examples discussed in the case. Go online and research what other companies or industries are doing in terms of the use of social networking sites and mobile commerce. What other examples can you find? Prepare a ...Use the Internet to research the current business status of all of the many companies in this case. Are the second movers still successfully using their strategies, or have the first movers foiled their attempts? Have new ...1. Consider your own online shopping patterns. How much weight do you place on the presence of a name or logo or other trademark (such as the Kitchen Aid silhouette) on a Web site when purchasing goods or services? Do you ...Are enterprise information portals making executive information systems unnecessary? Explain your reasoning.Search the Internet for other examples of both “mere reporting” and transformational implementations of business intelligence tools. In which ways are these similar to the ones discussed in the case? In which ways are ...
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