Reference the website for the American Customer Satisfaction Index (ACSI) at www.theacsi.org and write a brief summary

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Reference the website for the American Customer Satisfaction Index (ACSI) at www.theacsi.org and write a brief summary describing how the numerical ACSI value is determined. Also, select an industry or service sector and pick two companies, one with a high ACSI and one with a relatively low ACSI; using your own knowledge and research about the companies, explain why you think they have different ACSI values.

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Operations and Supply Chain Management

ISBN: 978-1118738542

8th edition

Authors: Roberta S. Russell, Bernard W. Taylor

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